E-Commerce Market For Lighting Industry Trends and Analysis: Comprehensive Overview of Market Size, Growth

 The global e-commerce market for lighting industry was estimated at USD 11.65 billion in 2024 and is projected to reach USD 19.97 billion by 2033, growing at a CAGR of 6.3% from 2025 to 2033. With digitalization reshaping the retail industry, the global lighting industry has seen a major shift toward online platforms. E-commerce has become a vital sales channel, offering consumers convenience, variety, and access to smart lighting solutions. This transformation has fueled rapid growth in the market, driven by increased internet penetration, smart home adoption, and improved logistics, making online lighting purchases more accessible and appealing across residential and commercial sectors. As the adoption of IoT and smart home devices grows, consumers are actively seeking intelligent lighting options that provide convenience, automation, and energy savings.

Smart bulbs, app-controlled fixtures, and voice-activated systems integrated with platforms like Alexa and Google Assistant are now widely available online. This digital-first approach is changing how lighting products are marketed and sold. Brands such as Philips Hue, Yeelight, and Wipro are taking advantage of this trend by offering their smart lighting systems directly through e-commerce channels, enabling seamless updates, remote setup, and access to integrated ecosystems. E-commerce platforms help these brands showcase product features, provide comparison tools, and offer installation guidance, making them more appealing to tech-savvy consumers. As smart homes become common worldwide, the demand for online smart lighting solutions is expected to rise, further enhancing the digital lighting retail market.

Enhanced logistics and fulfillment have been essential in driving the growth of e-commerce in the lighting industry. The availability of fast, dependable delivery services has made it easier to ship large, fragile, or complex lighting products safely and efficiently. Companies now collaborate with specialized logistics providers to ensure minimal transit damage and on-time delivery. Additionally, many brands and retailers offer white-glove services, including in-home delivery, unpacking, and professional installation for intricate fixtures like chandeliers or ceiling lights. These improved services not only increase customer satisfaction but also boost consumer confidence in buying high-value lighting products online, further supporting market growth.

The presence of counterfeit and low-quality lighting products on open e-commerce marketplaces remains a major concern. Global platforms like Amazon, Alibaba, and others often feature third-party sellers, some of whom list unauthorized or imitation products that mimic well-known brands. These fake products typically lack proper safety certifications, deliver poor performance, and can pose safety risks. This not only erodes consumer trust but also harms the reputation and sales of genuine lighting brands. While many platforms are implementing stricter seller verification, quality checks, and customer review monitoring, counterfeit listings still exist due to the vast scale of online inventory. Addressing this issue is essential for maintaining long-term e-commerce market credibility.

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Key Company Insights

Key players operating in the E-Commerce market for lighting industry are Dialight PLC, Nichia Corporation, Savant Systems Inc., Osram Licht Ag (AMS OSRAM AG), Signify NV, Zumtobel Group AG, Panasonic Corporation, Acuity Brands Inc., Hubbell Incorporated, BestBuy, IKEA, Bajaj Electricals, Amazon Basics, Wayfair, Walmart, BulbAmerica, and Alibaba. The companies are focusing on various strategic initiatives, including new product development, partnerships & collaborations, and agreements to gain a competitive advantage over their rivals. The following are some instances of such initiatives.

• In November 2023, Signify India launched a direct-to-consumer (D2C) website for Philips lighting products to strengthen its presence in the e-commerce market. The platform provides a wide variety of lighting solutions, allowing consumers to purchase directly from the brand with greater convenience, assurance of product authenticity, and access to exclusive online deals.

Research Methodology

We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

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