The India heritage tourism market size is expected to reach USD 57.14 billion by 2033, growing at a CAGR of 6.8% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is primarily driven by a deepening interest in the country’s rich cultural legacy and historical significance. Rising domestic travel, especially among urban millennials and middle-class families, has led to increased visitation to heritage hubs such as Jaipur, Varanasi, Hampi, and Khajuraho.
Government-led initiatives such as the “Adopt a Heritage” program and investments in monument restoration, digital heritage trails, and cultural festivals have further strengthened this sector. The promotion of regional crafts, cuisine, and intangible cultural assets also plays a vital role in drawing culturally curious travelers.
Moreover, improvements in infrastructure and connectivity, including enhanced rail networks and regional airports, have made heritage sites more accessible to a broader audience. The growing influence of digital marketing and virtual reality experiences has also helped showcase India’s heritage to global travelers, sparking greater interest before actual visits. Additionally, collaborations between private tour operators and local communities have created authentic, immersive cultural experiences that appeal to tourists seeking personalized and responsible travel options.
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India Heritage Tourism Market Report Highlights
- Based on type, cultural heritage tourism accounted for a share of 56.0% in the overall Indian heritage tourism industry in 2024, driven by strong demand for immersive experiences in historical sites, traditional arts, and regional festivals.
- Natural heritage tourism is expected to grow at a CAGR of 7.4% from 2025 to 2033.
- Based on age group, travelers in the 51-70 age group accounted for a share of 58.7% in the overall Indian heritage tourism industry in 2024, driven by their preference for culturally enriching and leisurely travel experiences.
- Travelers in the 31-50 age group in India's heritage tourism industry are expected to grow at a CAGR of 7.4% from 2025 to 2033.
- Booking through offline mode generated a revenue share of 69.0% in 2024 in the Indian heritage tourism industry, driven by travelers’ trust in traditional agencies for personalized and guided cultural tours.
- Booking through online mode is expected to grow at a CAGR of 7.9% from 2025 to 2033.
India Heritage Tourism Market Segmentation
Grand View Research has segmented the India heritage tourism market on the basis of type, age group, and booking mode:
India Heritage Tourism Type Outlook (Revenue, USD Billion, 2021 - 2033)
- Cultural Heritage
- Natural Heritage
- Intangible Heritage
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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