The global synthetic media market size was estimated at USD 5,063 million in 2024 and is projected to reach USD 21,701.6 million by 2033, growing at a CAGR of 18.10% from 2025 to 2033. The market growth is anticipated to be accelerated by the growing use of AI technologies in the media and entertainment industry and advancements in deep learning technologies, AR, and digital media content, which further promote the increased demand for this media across industries such as education, advertising, and especially entertainment. Synthetic media consists of the production and using of content that is generated artificially, such as text, media, video, and audio, which is further generated with the help of advanced technologies. There are tools and platforms that allow the user to create media that mimics human actions and attributes such as AI generated audio, speech synthesis, text, and virtual humans and avatars, thus, providing the solutions that are innovative for content generation, marketing and communication in the diverse industries for advertising and gaming sectors.
The synthetic media industry is driven by the developments in machine learning (ML) and artificial intelligence (AI) that produce realistic digital content. Technologies such as natural language processing (NLP) and Generative Adversarial Networks (GANs) models can create synthetic text, images, videos, and audio that is similar to real-world content. These advances are primarily required by sectors such as entertainment, marketing, education, and journalism by offering new methods for content creation, personalization, and immersive experiences.
Another major factor driving growth is the increasing need for cost-effective and scalable content creation. Synthetic media enables the efficient production of digital content by automating the process, reducing dependency on traditional resources like actors, sets, and physical equipment. For instance, marketers leverage AI-generated images and voiceovers to produce ads that are primarily focused on boosting customer engagement while reducing the costs of traditional ways of creation. Similarly, virtual avatars and AI-driven customer service agent bots enhance efficiency in industries such as gaming and customer support services in healthcare, education, and many more sectors.
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Key Synthetic Media Company Insights
Some key companies in the synthetic media industry include DataRobot, Microsoft, IBM, Baidu, Inc. ABB.
- DataRobot is an AI and machine learning platform provider dedicated to enhancing business outcomes through AI. Its platform streamlines the entire AI lifecycle from data preparation to model training and deployment, making it especially valuable for synthetic media use cases that demand scalable, data-driven content creation. DataRobot also prioritizes transparency and interpretability in its AI models, which is essential for the ethical development of synthetic media.
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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