Skip to main content

Future of Digital Marketing Software: AI, Automation, Data-Driven Strategies Transforming the Industry

 

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.4% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. A growing focus on expanding customer reach globally and the quick digitization of many corporate sectors are driving the growth of the digital marketing software market. As the Internet, smartphones, social networking sites, and online marketing software become more widespread, and businesses increasingly use digital marketing strategies to study consumer behavior. Additionally, COVID-19 has benefited the sales of digital marketing products. During the COVID-19 pandemic, companies opt for digital marketing software to promote and market their products to a wider audience.

Digital Marketing Software Market Report Highlights

  • The adoption of marketing automation software is anticipated to gain traction over the forecast period it is widely used by marketing departments to effectively market their products on multiple online channels, such as websites, email, and social media, and to automate repetitive tasks.
  • The managed services segment is anticipated to register the highest CAGR from 2023 - 2030. The increasing need for cloud-based managed services and the growing dependence of organizations on IT assets to improve their business productivity are the major factors contributing to the growth of the managed services segment.
  • The cloud segment is expected to register significant growth over the forecast period as it helps businesses in improving cost structures and setting up a control center to monitor, arrange, and coordinate various components of their digital marketing campaign.
  • The SMEs segment is anticipated to register the highest CAGR from 2022 - 2030owing to the increasing role of government authorities in the provision of capital to small & medium enterprises for embracing digitization is anticipated to propel the growth of the segment.
  • Asia Pacific is anticipated to register the highest growth rate over the forecast period, owing to the increasing popularity of social media and the rising preference for e-commerce and m-commerce, particularly in emerging economies, such as India, Indonesia, and Thailand, among others.

For More Details or Sample Copy please visit link @: Digital Marketing Software Market Report

The digital marketing software market has been evolving continuously in line with technological advances and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users, helping them strengthen their digital marketing activities. For instance, in April 2021, Adobe Inc. partnered with FedEx to increase e-commerce innovation. Integrating ShopRunner (an e-commerce platform and a subsidiary of FedEx Services) with Adobe Commerce is a multi-year initiative. It added benefit to Adobe merchants as they can use FedEx's Digital and Physical Networks to support e-commerce growth.

Vendors are launching new cloud solutions and services to increase their market position and improve their existing offerings. For instance, in August 2021, International Business Machine Corporation collaborated with Silverpop, a cloud-based digital marketing platform provider, to create digital marketing software. The two companies collaborated to build customer profiles for their clients based on their demographics, buying history, interests, time, location, and devices used to shop by creating multichannel marketing campaigns and connecting them to other data sources. Thus, this is expected to drive market growth.

List of Key Players in the Digital Marketing Software Market

  • Adobe, Inc.
  • Hewlett Packard Enterprise Company
  • Hubspot, Inc.
  • International Business Machines Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • com, Inc.
  • SAP SE
  • SAS Institute, Inc.

We have segmented the global digital marketing software market based on solution, service, deployment, enterprise size, end use, and region.

Digital Marketing Solution Outlook (Revenue, USD Million; 2018 - 2030)

  • CRM Software
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others

Digital Marketing Software Service Outlook (Revenue, USD Million; 2018 - 2030)

  • Professional Services
  • Managed Services

Digital Marketing Software Deployment Outlook (Revenue, USD Million; 2018 - 2030)

  • Cloud
  • On-premise

Digital Marketing Software Enterprise Size Outlook (Revenue, USD Million; 2018 - 2030)

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

Digital Marketing Software End Use Outlook (Revenue, USD Million; 2018 - 2030)

  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Others

Digital Marketing Software Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America
    • S.
    • Canada
  • Europe
    • K.
    • Germany
    • France
  • Asia Pacific
    • Japan
    • China
    • India
  • Latin America
    • Brazil
  • MEA

Research Methodology

We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

 

Contact:

Grand View Research, Inc.

Phone: 1-415-349-0058

Toll-Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: grandviewresearch.com

 

 

#DigitalMarketingSoftware #MarketingTech #MarTech #MarketingAutomation #AdTech #SEOIndustry #MarketingTrends #ContentMarketing #SocialMediaMarketing #EmailMarketing #CRMSoftware #PPCAdvertising #AIinMarketing #DataDrivenMarketing

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Welded Plate And Block Heat Exchanger Market Segments & Scope Analysis & Growth Forecast

  The global  welded plate and block heat exchanger market  size is anticipated to reach USD 1.2 billion by 2025, exhibiting a CAGR of 5.9% over the forecast period, according to a new report published by Grand View Research, Inc. The market is anticipated to be driven by the growing demand for the product in HVAC & refrigeration, power generation, and petrochemical industries, especially in emerging economies in Asia Pacific and CSA regions. Welded plate & block heat exchangers play a significant role in enhancing heat transfer efficiency of industrial machinery. Growing demand for efficient thermal management systems with low space requirements is expected to drive the demand for plate & block heat exchangers over the forecast period. Growth of industrial sectors including food & beverages, chemicals, pulp & paper, power generation, metal & mining, textiles, and oil & gas is leading to an increase in the requirement for highly-efficient...
Post a Comment
Read more

Comprehensive Analysis of the Digital Media Market: Size, Share, Growth Trends

  The global  digital media market  size is expected to reach USD 1,902.28 billion by 2030 and is anticipated to grow at a CAGR of 12.8% from 2024 to 2030, according to a new study by Grand View Research, Inc. Increasing internet penetration and rising smartphone usage have fueled the demand for digital content, further driving the market expansion. The proliferation of high-speed internet and the widespread adoption of smartphones have made digital media more accessible than ever before. In addition, the rise of social media platforms has revolutionized content consumption, providing users with personalized and engaging experiences. Moreover, advancements in artificial intelligence and machine learning are enabling content creators to produce more sophisticated and targeted media, enhancing user engagement and satisfaction. These factors are collectively propelling the market growth. Digital Media Market Report Highlights Based on content type, t...
Post a Comment
Read more

Generative AI In Agriculture Market Overview: Extensive Evaluation of Market Size, Growth Opportunities

  The global   generative AI in agriculture market   size was estimated at USD 226.2 million in 2024 and is projected to reach USD 2,158.9 million by 2033, growing at a CAGR of 28.7% from 2025 to 2033. Farmers are increasingly using generative models to predict yields, weather impacts, and input requirements. This trend supports precision agriculture by enabling scenario-based planning. The global generative AI in agriculture industry is witnessing a shift toward AI-driven crop simulation and decision-making tools. The development of specialized, accessible, and efficient AI models for agricultural advisory, yield prediction, and climate adaptation is driving growth in the generative AI in agriculture market. This indicates growing demand for localized, multilingual, and climate-resilient advisory tools, especially for smallholder farmers in emerging regions, and signals a shift from general-purpose AI to frugal, scalable solutions suited for underserved agricul...
Post a Comment
Read more