The global adaptogenic drinks market is expected to reach USD 2,695.5 million by 2030 and expanding at a CAGR of 8.2% from 2024 to 2030 according to a new report by Grand View Research, Inc. The market is being driven by several key factors, however, one major factor is the growing consumer interest in natural and plant-based products. Adaptogens are known for their potential to help the body adapt to stress, improve energy levels, and support overall well-being, aligning with the increasing demand for functional beverages that offer health benefits.
Furthermore, the rise in health and wellness trends is also fueling the market for adaptogenic drinks. Consumers are seeking products that not only taste good but also provide additional health benefits, leading to a surge in demand for beverages containing adaptogenic herbs like ashwagandha, holy basil, and rhodiola.
Adaptogenic Drinks Market Report Highlights
- Based on ingredients, adaptogenic drinks crafted with ashwagandha accounted for a share of 32.5% of the global revenues in 2023. The market for adaptogenic drinks crafted with ashwagandha is primarily driven by the increasing consumer preference for natural stress-relief remedies, the growing demand for functional beverages offering holistic health benefits, and the rising popularity of ashwagandha for its potential to support stress reduction, mental clarity, and overall well-being. This aligns with the broader trend of seeking natural, plant-based solutions for health and wellness, further propelling the growth of ashwagandha-infused adaptogenic drinks in the market.
- Sales through on-trade distribution channels are anticipated to grow at a CAGR of 10.9% from 2024 to 2030. The increasing demand for unique and health-focused beverage options in establishments like cafes, bars, and restaurants. Consumers are increasingly seeking out innovative and functional beverages like adaptogenic drinks in their social and dining experiences, leading to a growing trend of on-trade outlets including these products in their offerings to cater to the evolving preferences of their customers.
- The adaptogenic drinks market in North America is expected to grow at a CAGR of 7.7% from 2024 to 2030. The rising awareness of stress management and mental well-being, coupled with a shift towards natural and functional beverages, is fueling demand. Adaptogens, known for their potential to help the body adapt to stress and enhance overall vitality, align with the increasing preference for products that support a balanced lifestyle. This trend is further supported by the expanding availability of these beverages in both mainstream and specialty retail channels.
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Moreover, the increasing awareness about the importance of mental health and stress management is driving the popularity of adaptogenic drinks. People are looking for convenient and effective ways to reduce stress and improve their mental resilience, making adaptogenic beverages a sought-after choice in the market.
Additionally, the shift towards clean label products and the preference for natural ingredients without additives or artificial flavors are influencing the growth of the adaptogenic drinks market. Consumers are gravitating towards transparent and clean formulations in their beverages, which positions adaptogenic drinks favorably in the competitive landscape.
Overall, the adaptogenic drinks market is thriving due to a combination of factors such as the rising demand for natural and functional beverages, health and wellness trends, increased focus on mental well-being, and the consumer preference for clean label products, all contributing to the market's growth and expansion.
List of major companies in the Adaptogenic Drinks Market
- Adapt Drinks
- Four Sigmatic
- Kin Euphorics
- Om Mushroom
- Peak and Valley
- Rasa
- REBBL, Inc
- sunwink
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We have segmented the global adaptogenic drinks market based on ingredients, distribution channel, and region.
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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