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Virtual Try-On Market Future Outlook : Analyzing Size, Share, and Growth Patterns

The global virtual try-on market size is expected to reach USD 46.42 billion by 2030, registering a CAGR of 26.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant growth is primarily driven by the utilization of virtual try-on solutions by enabling retailers to realize cost efficiencies through reduced dependence on physical inventory and traditional brick-and-mortar outlets. By extending their reach to customers beyond geographical limitations through virtual try-on experiences, retailers are expected to potentially increase sales volumes while moderating costs, thereby expected to drive market growth.

Virtual try-on technology is proving highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape. The widespread adoption of virtual try-on technology across diverse sectors, including fashion, beauty, eyewear, jewelry, and home decor, serves as a significant driver for market growth. This extensive integration presents a diverse market, offering significant opportunities for growth and innovation within the virtual try-on market.

Moreover, companies are innovating to augment the sensory aspect of online shopping, particularly focusing on tangible sensations, fabric details, and texture perception. This innovation targets reducing return rates and promoting brand loyalty among consumers. Furthermore, virtual try-on technology gathers vast amounts of data, empowering marketing analytics teams to refine the customer experience and strengthen brand visibility, thereby propelling growth in the virtual try-on market in the coming years.

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Virtual Try-on Market Report Highlights

  • Based on technology, the AR segment accounted for the largest revenue share in 2023. The segment growth is attributed to the personalized recommendations based on individual preferences, sizes, and styles.
  • Based on application, the apparel & clothing segment accounted for the largest revenue share in 2023, owing to the implementation of AR, VR, AI & ML, among other technologies.
  • Based on device, the smartphones & tablets segment accounted for the largest revenue share in 2023. The segment growth is attributed to the widespread adoption of smartphones and tablets globally.
  • Based on the region, North America accounted for the highest market share in 2023.The growth in this region is fueled by the presence of numerous fashion brands that are using virtual try-on technology.
  • In March 2024, Banuba Limited collaborated with Océane, a Brazilian cosmetics manufacturer and retailer. The company integrated Banuba’s TINT product to provide a better user experience and invite purchases. The TINT experience is integrated with the company’s product portfolio and can be experienced on their website.

Virtual Try-on Market Segmentation

Grand View Research has segmented the global virtual try-on market based on technology, application, device, and region.

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Research Methodology

We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.

About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

 

Contact:

Grand View Research, Inc.

Phone: 1-415-349-0058

Toll-Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

 


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