The global hand sanitizer market size is expected to reach USD 10.84 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising prevalence of regular hand washing and sanitization among consumers owing to recent pandemic has been driving the product demand. Major sanitizer manufacturers have been ramping up their production capacity as well as improving their supply strategies to cater to the unprecedented spike in product demand worldwide. According to a report by Adobe Analytics, the demand for hand sanitizer in the U.S. spiked to 1,400% between December 2019 and January 2020. The U.S. government further promoted the usage of hand care products to avoid health issues.
Hand Sanitizer Market Report Highlights
- The foam-based product segment is projected to register the fastest CAGR over the forecast period. Foam-based sanitizers are more cost-effective for large organizations as it dispenses less amount of product per pump
- The online channel segment is anticipated to register the fastest growth rate during the forecast years owing to promising growth exhibited by e-commerce platforms, including Amazon, Alibaba, Walmart, and other such service providers
- Asia Pacific is expected to register the fastest growth rate during the forecast period with brands rolling out sanitizers due to rising hygiene practices in countries including China and India.
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Many companies are also taking initiatives to help fight infection due to the large population that is at a higher risk of disease contamination, such as elderly people and population and individuals with other chronic ailments. For instance, in January 2021, Reckitt Benckiser donated 35,000 bottles of Dettol hand sanitizer to Russian HIV community centers in Moscow, Voronezh, Kaluga, Kursk, Orel, and Vladimir. Hence, initiatives like these supported market growth. Gel-based hand sanitizer segment held the largest share in 2022 and is expected to maintain dominance over the forecast period. These hand sanitizers come in a variety of fragrances that appeal to customers of all ages.
Furthermore, hand sanitizer gels frequently contain moisturizing ingredients that help keep hands soft and limit the product's harsh effects on the skin. These products are also easier to spread and drip less than spray or liquid counterparts, which contributes significantly to segmental market trends. The hypermarket & supermarket segment contributed a majority of the revenue share in 2022 to become a larger division. The increasing penetration of independent retail giants, such as Walmart and Costco, is boosting product visibility and attracting a larger consumer base. Consumers prefer to physically verify these products before buying, which is driving sales through this channel. The market is highly fragmented with the presence of a large number of regional and local players.
List of Key Players of Hand Sanitizer Market
- Reckitt Benckiser Group plc
- Procter and Gamble
- The Himalaya Drug Company
- GOJO Industries, Inc.
- Henkel AG and Company
- Unilever
- Vi-Jon
- Chattem, Inc.
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We have segmented the global hand sanitizer market based on product, distribution channel, and region.
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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