Rising global consumption of apples in beverages coupled with increasing preference towards fruit based drinks have induced consumers with aspirational drinking in line with new cosmopolitan consumers. It is anticipated to spur the demand for cider over the next few years on account of rising acceptance of fruit cider, majorly driven by millennials on account of choosing premium products of spirits and alcohol. Premiumization is expected to be the key trend influencing the alcohol market particularly in Europe.
Growing demand for apple wine is witnessed in Europe, particularly in U.K., which is the largest cider market in Europe. The varietal health benefits associated with apple on account of large nutritional value is expected to boost the sales of apple wine in the market. U.S. also represents high growth potential owing to a decrease in the number of people consuming beer. The average cider consumption rate in U.S. is 59 liters per person. Moreover, the baby boomers and millennial consumers consume approximately one-third of cider annually.
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The key market players strive for product innovation as consumers focus on the ingredient aspect of alcoholic drinks. Smaller players are entering the product category with niche products to benefit from the market scenario. For instance, in March 2019, Adnams Brewery, a U.K. based brewer and pub operator, launched new sparkling cider named Wild Wave including flavors of fresh apples, cut grass, and mango. In November 2018, Thatchers Cider expanded their product portfolio with the launch of Rose Cider which is produced with a combination of Pink Lady, Fuji, and Gala dessert apples. The company also invested USD xx million in a new cider mill to expand its production capacity from 450 to 1000 tons per day.
Moreover, companies act on innovative ad campaigns and promotional activities. For instance, Thatchers Cider is projected to be the official cider of the ICC Men’s Cricket World Cup for 2019. The somerset cider producer avails the exclusive rights for pouring its Thatchers Gold and Thatchers Haze brand during the matches.
Cider Market Report Highlights
In terms of revenue, still cider product is projected to ascend at a CAGR of xx% over the forecast years
Sparkling cider led the global market with an overall volume share of over xx% in 2018
Europe led with a market share of xx% in terms of revenue in 2018. This trend is projected to resume over the next few years
The market is anticipated to witness growth owing to the increasing consumption of apple cider in U.S., India, and China
Fruit flavored cider is anticipated to witness the fastest growth, due to higher penetration of fruit based flavored beverages
Various manufacturers are concentrating on new product launches, stressing on inclusion of fruit flavor and ingredients
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Grand View Research has segmented the global cider market on the basis of product, source, and region
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