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In-car Infotainment System Market Size Worth $37.6 Billion By 2025

The global in-car infotainment market size is expected to reach USD 37,628.2 million by 2025, registering a CAGR of 12.6% from 2019 to 2025, according to a new study by Grand View Research, Inc. Smartphones happen to be the most prominently-used connectivity gateways for an infotainment system. Hence, any growth in the adoption of smartphones across the globe is anticipated to have a significant impact on the in-car infotainment system market.

The rising demand for enhanced driving experience is predicted to drive the growth of the in-car entertainment industry over the forecast period. The increasing focus on driver comfort and convenience has prompted car manufacturers to develop cutting-edge in-car infotainment products. In-car infotainment systems offer innovative features such as real-time traffic updates, Bluetooth connectivity, voice control, and navigation information. These features provide the driver with comprehensive vehicle information to enhance driving experience and safety. In addition to this, technological advancements in automation have enabled the user to control the car remotely by leveraging parking assistance and obtaining a 360-degree view of the vehicle.

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However, integrating these systems into automobiles involve high costs. This explains why they are limited only to premium and luxury vehicles at present. On the other hand, security and privacy issues associated with infotainment systems are predicted to hinder the growth of the in-car entertainment systems industry.

The use of infotainment systems in commercial vehicles is mainly driven by the widespread adoption of navigation units. The implementation of navigation and communication units in a commercial vehicle has helped in increasing operational efficiency and reducing the response time during emergencies. Given that commercial vehicles have to travel for longer durations and cover longer distances as compared to passenger cars, these systems can also help in improving safety and driver comfort.

Further key findings from the study suggest:

·         Communication unit is expected to emerge as the fastest-growing segment, registering a CAGR of 13.7% over the forecast period. Technological proliferation has extended connectivity to remote locations, thereby encouraging people to use communication devices and subsequently boosting the adoption of communication units

·         The OE fitted segment is expected to emerge as the fastest-growing segment over the forecast period. This can be attributed to their minimal maintenance costs as they come with a warranty

·         Passenger cars is expected to emerge as the fastest-growing segment, exhibiting a CAGR of 12.7% from 2019 to 2025. The growing focus on driver security and safety is stimulating the adoption of efficient navigation systems, subsequently driving the market growth across the passenger cars segment

·         The Asia Pacific regional market is expected to contribute significantly to the market growth, exhibiting a CAGR of 14.6% over the forecast period

·         Key participants of in-car infotainment system market include Continental AG, Harman International, Alpine Electronics, Panasonic Corporation, Denso Corporation, Pioneer Corporation, Visteon Corporation, Clarion Corporation, JVC KENWOOD Corporation, and Delphi Automotive PLC, among others.

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