Widening base of geriatric population worldwide is leading to increased prevalence of age-related illnesses such as hearing loss and decrease in functioning levels of ENT. This, in turn, is expected to augment the market. Rising disposable income and well-established healthcare infrastructure are also projected to work in favor of the market.
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Rise in age also causes weak immunity system, which makes older people more susceptible to infections such as sore throat. Hearing service offices and general healthcare service associations of local governments, in both developed and developing economies, are raising their emphasis on early screening of hearing loss and dispensing of hearing aids to its people. Education and increased awareness about health and wellbeing among the general population is also playing a critical role in spurring the demand for hearing aids and diagnostic services globally.
On the basis of product, the market can be segmented into diagnostic devices, surgical devices, hearing aids, hearing implants, and nasal splints. Hearing implants are estimated to be the fastest growing product segment over the forecast period. The growth of the segment can be attributed to increasing awareness among target consumers, introduction of technological advanced systems, and improving healthcare infrastructure in developing regions.
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