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The global  makeup base market size is expected to reach USD 18.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.8% over the forecast period. Rising awareness about physical appearance, coupled with increasing purchasing power in developing countries such as China, Brazil, and India, is fueling demand for makeup base over the world. In addition, rising female participation in the global workforce has been impacting the market growth positively. Over the past few years, importance of digital marketing has been growing significantly in this industry owing to influence of social media on consumers. Therefore, manufacturers of makeup base are emphasizing on digital marketing by collaborating with social media platforms and social influencers. The foundation product segment dominated the global market in 2018, accounting for over 40.0% share of the total revenue. Wide range of shades available in liquid, cream, cake, and stick form...

The global  surfing equipment market size is expected to reach USD 3.9 billion by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 3.3% over the forecast period. Market expansion is steered by growing interest in surfing among adventure enthusiasts, especially millennials. Appropriate equipment and gear is very crucial for surfing and choice of surfboards depend upon the type of wave: beach breaks, reef breaks, rivermouth waves, point breaks, etc. Based on equipment, surfboards held the dominant share in 2018, with short boards accounting for more than 60.0% of the revenue share. Availability of customized boards based on the needs and preferences of surfers works in favor of this segment. The apparel & accessories segment, on the other hand, will exhibit the fastest growth over the forecast period. Offline distribution channels have been more popular among surfers, with most surfing destinations sporting temporary stalls and stores. Neve...